Influencer Contract

Agree what an influencer will publish for a brand, when, and for how much.

Set the terms for an influencer's paid content.

  • Business / Legal document

How to get this document

Ready to use

Ready-to-use document + 1-hour consultation

$50.00

Placeholder price — not a confirmed price.

Download the ready-to-use document and get a one-hour consultation with a specialised lawyer.

  • The document as a file you download
  • A one-hour consultation with a specialised lawyer
  • A standard version you complete yourself

Lawyer prepares it

Still not sure? Talk to a lawyer

$70.00

Placeholder price — not a confirmed price.

Don’t worry: book a consultation, tell the lawyer what you need, and they will prepare the document for you.

  • A consultation with a specialised lawyer
  • You describe what you need, in your own words
  • The lawyer prepares the document for you

Key features

  • Deliverables and platforms

    A blank for the posts, videos or stories, the accounts and platforms, and the dates they are published.

  • Approval step

    The influencer sends content ahead, the brand approves or asks for changes, and the brand may only ask for changes that correct what is said about it.

  • Paid-partnership disclosure

    A section requiring that each piece is made clear as a paid partnership in the way you set out.

  • Reuse by the brand

    A blank for how, where and for how long the brand may use the content, with further use agreed and paid for separately.

  • Exclusivity and keep-up

    What the influencer may not promote during and after the campaign, and how long the content stays up.

About this document

An influencer agreement records a paid campaign: what content is created, where and when it is published, who approves it, how it is labelled as paid and how the brand may reuse it.

You complete the blanks by hand. It assumes a paid relationship between a brand and one influencer.

Is this document right for you?

Useful when

  • A brand is paying a creator to promote a product
  • You are a creator and want the terms written down
  • You want disclosure and approval handled in writing

Commonly used by

  • Brands and agencies
  • Content creators
  • Small businesses running social campaigns

Not sure? about your situation first.

Alternatives

When to use this

  • A brand sends a product and fee to a creator for a series of posts
  • A creator is asked to avoid competitors for a period
  • A brand wants to reuse the content in its own advertising

What happens next

Ready to use

  1. Choose your document

  2. Pay

  3. Download

  4. Book your consultation

Lawyer prepares it

  1. Pay

  2. Tell us what you need

  3. Talk to a specialised lawyer

  4. They prepare your document

Need this document for your specific situation?

Get personalized legal help from a qualified attorney through ArieFirm.

More in Music & Entertainment

Ready when you are.

Questions

About the influencer contract

  • Advertising and endorsement rules on disclosure apply in many places. The form has a section for how disclosure is done, but what is needed is a question for a lawyer.

Still have a question? .